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Nov 21, 2011

12 ways to bomb a job interview!



1. Go too casual. You must ask the recruiter ahead of time, on the phone or email, about the company’s dress code. If asking is uncomfortable, play it safe with dress pants or slacks and a nice shirt and tie; or skirt and blouse.

2. Arrive unprepared.
You emailed your résumé—certainly the hiring manager had time to memorize it, or at least to print it and bring copies with him, right? Wrong. You had better bring copies of your resume to the interview.

3. Offer a weak handshake.
The interviewer enters the room. He or she greets you warmly, smiling, and extends a hand to grasp yours—an awkward moment if you overthink it. Will your hands meet correctly? Will they land slightly askew, resulting in that quasi-handshake, squishy, “I wanna do-over!” event?

4. Leave your cell phone ringer on.
This is easy to forget, because most of us are so tied to our digital second brain. Turn your phone off—completely off—before the interview. If you do forget and your phone rings, do not answer!

5. Be a distraction diva.
It could be the gum they fail to discard, constantly clicking their pen, or the change and keys jingling in their pocket. Nervous ticks fall into this category: constantly clearing your throat, “um” and “ya know,” tapping your fingers on the conference room table.

Simple advice: Remove anything that may distract you during your interview, and identify beforehand any nervous habits you may have.

6. Exhibit bad body language.
Your body language communicates for you, loud and clear.

Maintain eye contact with your interviewer. Sitting up and forward shows active interest. Nod your head at appropriate times, and ask questions throughout the interview. An interview should be a dialogue—including what your body language says.

7. Broadcast your opinions.
By opinions, I mean those not related to the job. Political and religious statements are obvious taboos, but unsolicited small talk can be equally damaging.

8. Play the victim.
Tell the recruiter you’ve submitted dozens, perhaps hundreds, of online applications and have been on several interviews. But, you add, the effort hasn’t resulted in a single job offer. You’ve done everything right, you say, but you just haven’t had any luck. Oh, without fail, you pile on by saying, “I just need a chance…”

Immediate fail. Interview over.
9. Engage in premature negotiation.
Please, do your homework and understand the salary range to the best of your ability before accepting the interview.

If discovering the salary in advance is impossible, ask about it only after you’ve discussed your ability to the fill the position and your potential to be a good fit to the company culture. Only then is it OK to bring up compensation; otherwise, in the eyes of many recruiters you’re planting a big red flag in the ground.

10. Insist on being elitist or unfriendly.
With the exception of very technical positions, employers interview for skills, but they hire for personality and whether you can do the job. When done correctly, the interview reveals both.

Be perceived as an elitist and the interviewer may pigeonhole you as “over-qualified.” Be the slightest bit unapproachable, and you’ll most likely be labeled high-maintenance.

Use your manners, smile, and engage in an articulate manner. Have a sincere conversation with the interviewer. Otherwise, you may just come across as though you really don’t want to be there—now, or as an employee.

11. Fail to follow up.
Don’t fall into the forgotten pile. Follow up after the interview; at the very least, send a thank-you email. Add a few memorable points from your discussion, maybe even a question or two you thought of after the interview.

Most effective is a handwritten thank-you letter (yes, via snail mail). The recruiter may now see you as a sincere applicant worthy of consideration—and perhaps a second look.

12. Become ‘The Stalker.’
The opposite of the failed follow-up is The Stalker—one who is so eager (read: desperate) that all common sense is left behind.

After the interview, The Stalker calls, emails, and tweets so often he or she either scares or annoys the hell out of the recruiter. Through this person’s actions, and perhaps despite the perfect résumé and work experience, The Stalker comes across more like Glenn Close in “Fatal Attraction” than she does the perfect team member.

Nov 17, 2011

How to write a press release that Google will love.

Keyword Planning.
Your press releases should include keywords, which are the words that people enter when they search for information on Google and other search engines.

First, you need to identify those words for your company or client. Here's how to select the main keyword phrase for the release:

• Your press release will already include brand and product/service names, so choose a literal, descriptive phrase that matches how people search for the topic.

• Use keyword research tools such as Google AdWords Keyword Tool and Google Insight for Search to evaluate and refine words and discover popular variations. Look for keyword phrases with reasonable search volume that accurately convey the key concept.

• Check what news stories and press releases currently come up for your top candidates in Google News and Yahoo News.
How much competition is there?

• Use Google Trends to compare keyword candidates, seeing how often they have been searched for in Google over time and how frequently they have appeared in Google News stories.

Content optimization.
 Now that you’ve identified your keywords, you need to build them into your press release. Here’s how:

1. Title/headline

• Include the main keyword phrase in the title, close to the beginning when possible;

• Reduce unnecessary words to improve keyword weight;

• Put the most important information first.

2. Subheading/summary (when present)

• Include the main keyword phrase or a common variation.

3. First paragraph

• Include the main keyword phrase in the first paragraph, ideally in the first sentence.

4. Rest of body

• Include the main keyword phrase (and/or variations of it) approximately one time for every 100 words. This is a very rough guideline, not a strict rule. The key is to blend in keyword support without harming readability.

• Total length: 250 to 500 words total is optimal, however longer releases are often necessary and not a problem.

• Avoid over-use of “marketing speak” Use direct, straightforward language.

• Use the full form of terms throughout the release, unless the shortened forms or abbreviations also have search demand.

• As possible, include the keyword phrase in executive quotes as that content may be highlighted by some services or used in resulting media coverage.

• Optimize and tag images and multimedia content with target keywords.

5. Links

• Link directly to specific pages in the release (not just the home page);

• Use keywords in the anchor text of links;

• Three to four links per release maximum.

6. For press releases on your own site

• Optimize the page’s title tag, URL, and META description tag based on SEO best practices.

http://www.prdaily.com/Main/Articles/10054.aspx

Nov 9, 2011

5 Good reasons why haters are good for your business!!!


1. Haters expose vulnerability. Doing so will hone in on the things you really need to fix and make your business stronger.

2. Haters can be converted.  If you can find a way to fix that experience and make it right, that same person can be transformed into your biggest advocate.

3. Haters bring attention. If you can find the right ways to counter the negativity, that attention can actually become a good thing. 

4. Haters publicize frequently asked questions. If you have a FAQ page on your website, you will realize the power that answering frequently asked questions can have for giving potential customers an idea not just of what you do … but also what you don't do.


5. Haters validate social media efforts. The people you have invested time in building relationships with will often stick up for your brand and fight on your side.