1. Haters expose vulnerability. Doing so will hone in on the things you really need to fix and make your business stronger.
2. Haters can be converted. If you can find a way to fix that experience and make it right, that same person can be transformed into your biggest advocate.
3. Haters bring attention. If you can find the right ways to counter the negativity, that attention can actually become a good thing.
4. Haters publicize frequently asked questions. If you have a FAQ page on your website, you will realize the power that answering frequently asked questions can have for giving potential customers an idea not just of what you do … but also what you don't do.
5. Haters validate social media efforts. The people you have invested time in building relationships with will often stick up for your brand and fight on your side.
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