1. Apply for internships
Public relations is different from other college majors because employers expect you to have experience by the time you graduate. College courses provide you with critical knowledge but you also need “real world” exposure.
2. Build a portfolio
As I mentioned in tip No. 1, employers expect you to already have PR experience, but you need more than the name of the internship on your resume. You need to show samples of your work.
3. Be a “strategic” online expert
Today’s student has no choice but to possess online savvy. The Web is how you communicate, shop, conduct research, etc., and most of us don’t remember how the world functioned before the Internet.
4. Create an impressive résumé and cover letter
A strong resume and cover letter are still vital to the job search process. These two documents are key to getting your foot in the door.
5. Continue to improve your writing skills
I know you’ve heard this a million times, but it is completely true—strong writing skills are critical for a job in PR. If you don’t like to write, you might want to shift your career path.
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